Robert Antonio 
December 15, 2022
Due to their flight aspect, birds have always attracted people for centuries. Consequently, magnificent inventions can be seen today. In technology, these birds have always been the most prominent symbol. They have also made their place in video games, and some previously famous video games are proof of it. You can check their reviews on ReviewsBird. There are many more Finnish games popular in the world, but Angry Birds has been the most successful among them. It is a video game series developed by Rovio Entertainment in Finland. It was first made available for Apple’s IOS platform in December 2009. After receiving an unexpected response, positive reviews, and millions of downloads, the company created designs for smartphones, personal computers, and video game consoles. There are many reasons why the Angry Birds game became so popular in mobile gaming few of them are given below:
The Success of Angry Bird
Since the Angry Birds brand generates 79% of the company’s revenue, it needed to diversify its titles to expand in the market sustainably. Angry Birds mobile app growth continued after gaming revenues. Rovio expanded the brand into merchandising and even released the Angry Birds movie in theatres after it achieved such high popularity.
Marketing Strategy on App Store
The user’s impression of a game is primarily determined by the app store’s name, logo, description, and media. People could immediately sign up for Angry Birds due to the game’s catchy logo that was consistent with its theme. The gameplay did the rest to retain the audience once they downloaded the game.
Mini Games
The developers of Angry Birds 2 came up with various ways to spend gems to make them more valuable to game players. As a player progresses through the game, mini-games are unlocked, and each mini-game offers rewards like feathers that can be used to upgrade your birds or the chance to win more gems.
The Vibe
Because of its simple gameplay, Angry Birds quickly becomes part of the user’s break time. With its appealing cartoon characters and simple design, Angry Birds achieves success in visual design. With the addition of text instructions and improved graphics and user interface, Angry Birds 2 makes even more progress in this area.
Audio and Pleasing Sound
Movies, TV shows, and video games benefit from the emotional impact of music. We occasionally rewatch films or play games because we like listening to music. Even though the sounds in Angry Birds are essential, they are linked to the various characters. The player’s gaming experience and interaction are further enhanced as a result.
The Game’s Mechanics
The game’s mechanics are one of the essential factors contributing to the success of the Angry Birds series. However, the company looked at other games that were doing well and added new features to make the game even more addictive.
Social Merits
Occasionally, players are prompted to connect their Facebook accounts and invite friends to play the game. They get gem rewards for doing so, which they can use to buy in-game items to improve their gaming experience. This ultimately attracts more players.
Optimization and Benchmarking of Rivals
They owe their success to constantly benchmarking themselves against other games that appeal to their target audience. They can now pivot and add features that will lower their churn rates and increase the app’s user interest.
The Final Verdict
Angry Birds provides players with a kind of destructive joy. It is undeniably satisfying to throw objects at a stack of planks or blocks and watch them fall to the ground. The game can be challenging, and each update appears to get more complex. There are currently 240 levels, and new levels almost always appear harder than previous levels.