There is a new wave of retro jerseys among the young fans of the NHL and this is currently becoming a new fashion trend. It was prominent seeing rappers in hockey jerseys in the 90’s and many hip-hop fans for instance could notice more about their favorite artists which helped the industry grow. The NHL experienced increased jersey sale incomes due to the increased exposure. This trend is experienced in the current landscape as young people come into the game and are now a big part of the tradition.

This article will explore the impact of retro hockey jerseys among young people how it has grown to become a new fashion trend, and explore its overall impact on the hockey clubs.

The Situation In 90’s

Looking at the photos of the fans who attended hockey matches in the 1990’s, it is evident that most of the spectators came to the matches in their normal attires not the jerseys of the teams they were supporting. For instance, during the 1993 Cup Finals in Montreal, most men were spotted in business suits and sweaters. Fast forward, to the finals in early 2000, the attire to the matches had taken a complete change and people started embracing the jerseys of the clubs they supported.

What Brought The Change

The shift among the fans from attending games wearing street attires to wearing what the players wore started being experienced in the hockey matches and became a wave that couldn’t be stopped. One of the major reasons why there was this particular change was the marketing efforts the clubs undertook aided by the merchandise designer companies who helped reach out to the fans. It is evident that most fans own jerseys of the clubs they support and don these outfits when attending matches.

The clubs engaging the best outfit designers have helped create logos and color schemes which have become statement fashions among the young fans who have become great ambassadors for their respective clubs. Apart from creating a new fashion trend and gaining more support in the world for clubs, the new retro jerseys have become new fashion trends and impacted the cultural dressing among young people. They feel more connected to the clubs they support. The ripple effect of this is felt by the clubs as they can generate huge incomes from jersey sales which help run the clubs effectively.

Key Notes

Every season the clubs craft new color schemes for their season jerseys and the fans are always in nostalgia awaiting to see the new brand. Once these are out there is always a rush to get the new jerseys and most franchises usually report selling out the initial productions within the first two months after launch. With the return of the retro jerseys, the club fans can connect better emotionally with their clubs, and help the clubs run efficiently from the jersey sales and this has created a new undying culture among the young generation.